Our Mission Statement

When producing something that is innovative, affecting many people, almost an entire industry, as this is the case, it is difficult to identify a single mission. It started with a business idea, following the identification of a niche in the digital industry: there was nothing for the retail market sector. Many needed a website, and few had a Facebook page. It was an unexplored territory. Our original mission was simple: to provide the trader and the public with a single point of access to be informed and attend markets as market traders or customers.

The technical difficulties of delivering a global digital solution to an industry that is fragmented, uncoordinated, with limited professional standards and subject to many legislations proved to be far more complicated than originally thought. During the research and development of the platform, we unearthed many issues and learned that great initiatives and good practices were rarely rolled over. We also noticed that inappropriate practices were often implemented in response to a current problem by people with good intentions who did not have the means to measure how their solution would affect others. Then, our mission and the development of the platform took another turn.

Our final goal remains the same. Still, the difference is in the process and how we are using digitalisation to help the implementation of good and effective practices while providing everyone with a tool that is helping them to carry out their day-to-day duty more effectively. To help them achieve their own goals and others while preventing actions that hurt them, others and the industry as a whole.

We have proved that it is possible to deliver a global platform that suits every existing management model and improve the industry and individual performances in every area, from the application of the legislation, prevention, enforcement safety, administration, business performance, communication, working practices and social interaction.

If, like us, you want to contribute to a better world and are willing to help us in our mission, register as a trader, market operator, or local authority or contact us if you want to know more about what we are doing.